I have over 25 years Industry experience, working in sales, strategy and marketing roles for Manufacturing, Construction and Automotive sectors. In my last role, I was Head of Branding and Communications for all Tata Steel construction activities in Europe. 

I now run my own business providing marketing consultancy, strategy and problem solving support to businesses and charities in the UK. I also support women setting up their own businesses, with marketing advice and guidance through 'Marketing know-how for the busy woman'.

 

 

 

 

 

✔︎ I'm an award winning Marketer with a background in sales and business strategy and considerable experience working with large and smaller.  

 

✔︎ I have a reputation for delivering results and at heart I'm a problem solver- always looking to understand the challenge of a situation and identifying a course of action to address and improve it.

 

✔︎ I see the big picture and develop a clear vision of what I'm working towards and then communicate this effectively with others- in a team or stakeholders who need to be brought on board. I then focus on the detail of what needs doing to realise this and ensure wherever possible, I take others with me, and make change happen effectively.

 

✔︎ I'm very determined and focused on what needs to be delivered and am not afraid to make changes that others may shy away from.

 

✔︎ I enjoy working with other people and sharing my knowledge and experience to help others with their personal development. I've been both a formal and informal mentor to many individuals over the years.

 

If you want to make real change and need help from an experienced problem solver to realise this and potentially support your team along this journey, then I think we could potentially achieve a lot working together.

About me

My practical experience

  • I've re-developed a failing brand worth millions and taken it to a new level of success 

  • Reconfigured a product portfolio to focus on the things that deliver real value for the business.

  • I've successfully launched more than 5 new products and services, designed to maintain market leadership and reinforce price premiums.

  • Advised other businesses about marketing and shared the secrets that helped make our business a success.

  • Worked with a start-up to identify and understand their target market, help them develop a compelling offer and start generating sales.

  • Given an established business the confidence and know-how to massively expand their sales opportunities.

  • Helped charities tell their story more effectively and address specific communications challenges.

  • Developed a GDPR preparation kit to help businesses get ready quickly and cost effectively for the change in privacy regulations.

  • Led a customer recovery plan that took us from worst to best supplier in 12 months with a leading European car manufacturer.

  • Led the largest digital project the company had undertaken- successfully developing a joined up online presence for 10 different construction businesses. This involved multiple stakeholders, language requirements and nearly 500 products.

External marketing award recognition

  • Runner-up SWOT Marketing Awards Marketer of the year

  • Short-listed Construction Marketing Awards Marketer of the year

  • Runner-up B2B Marketing Awards Best brand awareness campaign

  • Winner Construction Marketing Awards Best Technical Literature

  • Winner Construction Marketing Awards Best event/exhibition

  • Runner-up ESCR Social Science Knowledge Transfer Partnership Awards

Professional qualifications

Why work with me?

  • Honours Degree Business Studies, Cardiff University

  • MBA, Warwick Business School

  • Post Graduate Diploma in Marketing, Chartered Institute of Marketing

  • Post Graduate Diploma in Digital Marketing, Institute of Direct and Digital Marketing

  • Fellow Chartered Institute of Marketing

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Cerigeorge@bygeorgemarketing.co.uk

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